Milwaukee Best Light Poker

How is it that the biggest event in the poker world is "presented by Milwaukee's Best Light on ESPN" ... this kind of case did they go .. which seems just "nuts" for the WSOP. Would not you Bud or Miller or Corona or Newcastle or something big? Who makes the best Mil light and how did they score the WSOP. Someone should buy their director of marketing for the beer!

Miller made the beer. And what is the difference for the WSOP, they want according to the sponsor will pay more to have their name resounded everywhere.